Saregama Uses AI to Generate Music Videos for Catalog Songs It Never Had Visuals For

India's oldest music label, Saregama, is deploying AI to create music videos for legacy catalog tracks that were never accompanied by original visuals — a move disclosed by the company's Managing Director on its Q2 2026 earnings call. The strategy is aimed at making older recordings more appealing to Gen Z audiences by pairing them with fresh visual content.

The initiative represents a notable use case for generative AI in music catalog management: rather than licensing or commissioning traditional video production, Saregama is using AI-generated visuals to unlock commercial value from a deep archive of recordings. The approach could serve as a template for other legacy rights holders looking to monetize catalogs that predate the music video era.