Deutsche Telekom's AI-Generated Christmas Campaign Uses New Forest's Create Platform for 10-Market European Rollout

Deutsche Telekom and agency INGO have launched "Take Time to Connect," a Christmas campaign film built entirely with generative AI through studio New Forest's Create platform. Directed by Léo Cannone of Feel Films, the spot tells the story of a granddaughter who helps her grieving grandfather reconnect with family during the holidays, with the dreamlike visual world, characters, and campaign imagery all produced via AI tools designed specifically for high-end film and advertising production.

The 360° campaign rolls out across TV, cinema, digital, out-of-home, and social channels beginning November 2 in ten European markets including Germany, Poland, and Greece. New Forest's Create platform, described as offering a shared, agent-augmented workflow from script to final shot, was integrated into the production from the brief stage — allowing the director to experiment with imagery and translate ideas into scenes rapidly, an approach Cannone likened to "a camera directly connected to my imagination."