Hasbro's Peppa Pig Contracts Allegedly Demand Child Voice Actors Surrender AI Voice Rights

The UK-based Agents of Young Performers Association (AYPA) has published an open letter — signed by more than 1,000 representatives and actors — alleging that a major studio behind a long-running international children's animated series is requiring child voice actors to grant unlimited AI use of their voices as a non-negotiable contract condition. Deadline has identified the series as Peppa Pig, owned by Hasbro. The AYPA says the studio refused to remove the clause, prompting the group to take the matter public and urge industry-wide rejection of such terms.

Hasbro did not deny the allegation in its response, saying only that it "is not able to comment on specific negotiations or contractual arrangements" and that protecting child performers is "core to who Hasbro is." The AYPA's position is unambiguous: children cannot provide fully informed legal consent, and a parent or guardian's signature should not constitute a blanket licence to capture, clone, or reuse a child's voice indefinitely. The group is calling on the industry to commit to excluding AI use clauses from all contracts involving minor performers.