Veteran Hollywood Creatives Openly Join Promise AI's AI Filmmaking Slate

Promise AI, an LA-based startup founded by YouTube veterans and backed by North Road (founded by Peter Chernin), is publicly pairing established Hollywood screenwriters and directors with AI-native filmmakers to develop original AI-generated films. Among those signing on are Jamie Magnus Stone, director of eight Doctor Who episodes, and Micho Rutare, a producer behind the Syfy Sharknado franchise. Their projects include "Everything is Within Tolerance," "Ninja Punk," "Tuning In," and animated short series "Hardcore 94" — a rare, credited embrace of AI filmmaking by working Hollywood professionals.

The company's development head Tyler Mitchell, a former Imagine Entertainment executive, argues that traditional storytelling craft gives AI filmmaking a crucial creative foundation, while the AI tools accelerate the iteration process. The move signals a shift in Hollywood's posture toward AI-led production: where writers once quietly engaged with AI tools off the record, some are now attaching their names to projects built around them from the ground up.