Raagverse Launches as Human-AI Indian Music Label With Debut Album 'Janaa Hai Toh Jao'

Raagverse, a new Indian music label combining human songwriting with AI-assisted production tools, is set to release its debut album "Janaa Hai Toh Jao" on October 20. The label is the latest venture from Amita Madhvani, CEO of Equinox Virtual, a company she co-founded with Ram Madhvani as a branch of Equinox Films.

The launch positions Raagverse at the intersection of traditional Indian music craft and generative AI production workflows, offering an early example of how AI tooling is being integrated into regional music industries outside the Western mainstream.