Neon Closing in on Distribution Deal for Luca Guadagnino's OpenAI-Backed Film 'Artificial'

Neon is nearing a deal to distribute "Artificial," the OpenAI-backed feature film directed by Luca Guadagnino. The move comes after Amazon dropped the project, a development that followed Amazon's announcement of a $50 billion investment in OpenAI — raising questions about the streaming giant's willingness to distribute a film so closely tied to a major business partner.

The acquisition keeps "Artificial" in play as one of the higher-profile examples of a major AI company backing a narrative feature film, and signals Neon's appetite for provocative, conversation-generating titles.