Midjourney Acquires Astrology App Co-Star in Push Beyond Image Generation

Midjourney has acquired Co-Star, the popular astrology app, marking a notable step outside the AI image and video generation space where the company built its name. The deal signals an appetite for broader consumer product expansion at the AI lab.

The acquisition raises questions about Midjourney's long-term strategic direction, as Co-Star operates in a consumer lifestyle category with little obvious overlap with generative media tools. No financial terms were disclosed.