HYBE Winds Down AI Voice Company Supertone After Nearly $35M Investment

HYBE is shutting down Supertone, the AI voice technology company it backed with close to $35 million, and is now seeking an outside buyer to take over its suite of voice-conversion and noise-removal tools. The products in question — Shift, Clear, and Air — cover a range of professional audio applications from voice conversion to audio cleanup.

The wind-down marks a significant retreat for HYBE in the AI audio space, raising questions about the commercial viability of standalone AI voice tooling companies. Whether a buyer emerges to keep Supertone's technology in active development remains to be seen.