Research

Hollywood's Animators, VFX Artists, and Concept Artists Face the Steepest AI Displacement Risk

2 days ago

Image via theatlantic.com

A wave of studio AI partnerships and acquisitions is putting traditional animation and VFX roles under acute pressure. Lionsgate partnered with Runway to generate footage from models trained on the studio's library, Netflix acquired Ben Affleck's AI tooling company InterPositive and is standing up an AI-focused production division called Inkubator, and Amazon MGM Studios launched a GenAI Creators' Fund to finance AI-integrated projects. Major directors are also turning to generative AI for previsualization, cutting into work that once supported illustrators and storyboard artists.

Industry analyst Audrey Schomer, whose survey of Hollywood executives and workers found animators, VFX artists, and concept and storyboard artists most likely to be impacted, notes they are "just not getting as much work as they have in past years." Veteran Simpsons animator and UCLA professor Chuck Sheetz, who once watched a pipeline shift from cel painting to CGI expand rather than shrink employment, is less optimistic this time around. Entry-level organizational tasks are already being absorbed by AI tools, and some animation education programs are closing — narrowing the career pathways that once fed the industry's workforce.