Hollywood Has Flipped on GenAI, Says Weta FX CEO: 'If You Don't Have an AI Strategy, Don't Bother'

Weta FX CEO Daniel Seah says major Hollywood studios have reversed course on generative AI — moving from outright bans to actively requiring VFX vendors to demonstrate a credible AI strategy. Speaking to press in Taipei following a partnership signing with Taiwan Creative, Seah described the shift as a fundamental change in how studios evaluate their production partners.

The remarks signal a potentially industry-wide inflection point for visual effects houses, which faced significant pressure from unions and talent during earlier AI debates. With studios now reportedly making AI readiness a prerequisite for vendor consideration, VFX companies without a clear AI roadmap may find themselves locked out of major productions.