From Siberia to Indie Animation Cult Favorite: How Alex Semenov Built Lazy Square

Alex Semenov, the Siberian-born creator behind the viral animation project Lazy Square, reflects on an unlikely journey that took him from Russia to Florida and into the spotlight of independent animation. Now based in the United States, Semenov has built a devoted following around Lazy Square, a project that caught widespread attention online.

In the exclusive profile, Semenov discusses the nature of viral success as an indie creator and shares his perspective on how AI is disrupting the animation industry — both as a challenge and a potential creative force for independent artists working outside the studio system.