ENCO Highlights AI Tools for Newsrooms and Local Ads at NAB Show New York

ENCO will use its NAB Show New York booth (Oct. 21–22, Javits Center) to make the North American debut of two AI-powered products: enCue, a browser-based, cloud-native tool that automates news clip farming and package creation, and SPOTai, which generates broadcast-ready 1080p video ads from a text prompt and basic brand information. The company will also showcase updates to its Qimera virtual production platform, including a new 3D talent-tracking feature that keeps shadows and reflections accurately aligned as on-set talent moves through a virtual environment.

Rounding out the exhibit are enhancements across ENCO's captioning and translation stack — enCaption Sierra, enTranslate, and enSpeak — which together extend live multilingual captioning, text translation, and low-latency voice translation workflows for both broadcast and AV users. ENCO President Ken Frommert framed the releases as practical solutions to the pressure broadcasters face to produce more content across more platforms without adding operational complexity.