Dolsten & Co. Creates Photorealistic AI Commercial for Fi Ultra Dog Tracker Launch

Fi, the smart pet technology company, has launched Fi Ultra — billed as the world's first dog tracker powered by T-Satellite with Starlink — with a fully AI-generated cinematic commercial produced by AI-first creative studio Dolsten & Co. The spot transports viewers across sweeping North American landscapes, from sandstone canyons to glacier-carved peaks, featuring photorealistic dogs hiking, hunting, and herding through environments generated without traditional on-location filming.

To achieve authentic canine behavior and appearance, the team built custom LoRA models trained on real Fi dogs, allowing them to replicate genuine motion and personality details at scale. VFX and color work were handled by Estudio Notan, with music and sound by Jamute. The project is notable both as a branded AI filmmaking case study and as a cost-efficiency story: Fi, as an indie brand, used AI production to reach a premium cinematic standard it could not have achieved through conventional means.