Adobe to Acquire Topaz Labs, Bringing AI Upscaling and Denoising to Creative Cloud

Adobe has announced the acquisition of Topaz Labs, maker of widely used AI-powered video and image enhancement, upscaling, and denoising tools. Topaz products are deeply embedded in professional post-production workflows, and the company recently launched a native panel for Adobe Premiere Pro — a move that now reads as a precursor to the deal. Adobe says Topaz's expertise in running large AI models on-device will allow it to deliver faster, more responsive creative experiences across Creative Cloud, including Premiere Pro, Firefly, and photo editing tools.

The acquisition raises open questions for users outside the Adobe ecosystem. Topaz also ships standalone desktop apps, web-based tools, and a plug-in for DaVinci Resolve — and it remains unclear how those products will be supported under Adobe ownership. The deal addresses a gap Premiere Pro has long carried relative to competitors: high-quality noise reduction and upscaling. Broader integration across the full Adobe product line, including still-image workflows, appears likely.