Adobe Releases Creator Survey Data Ahead of MAX 2025, Citing 78% AI-Driven Business Growth

With Adobe MAX 2025 kicking off this week in Miami, Adobe has published its latest Creators' Toolkit Report, based on a survey of more than 2,000 US creators. The headline finding: 78% of creators currently using creative AI say it has accelerated the growth of their business or following — a figure that rises to 89% among full-time creators who feel confident in their ability to learn new AI skills.

On the video side, 38% of creators say they are producing more video than a year ago, and 65% say increasing their video output is important to their goals. When asked where they most want AI assistance, top responses included adding VFX or removing unwanted details (21%), editing and arranging clips into a complete story (19%), and cleaning up speech or fixing unwanted audio (18%). Major product announcements from the conference are expected to follow.