Adobe Brings AI Agents and New Creative Tools to Photoshop, Premiere, and Firefly — Including a Figma Rival

Adobe has announced a wave of AI-powered updates across its core creative suite, introducing AI agents and new generative tools for Photoshop, Premiere, and Firefly. The additions are aimed at automating and accelerating multi-step creative workflows across both design and video production.

Among the most notable announcements is a new prototype builder tool within Firefly, positioning Adobe as a direct competitor to Figma in the UI/UX design space. The move signals Adobe's broader ambition to expand Firefly beyond image generation into end-to-end creative production tooling.