# Universal Music Group Becomes First Major Label to License Its Catalog to AI Gaming Music Platform TYGER

_Legal · published 2026-10-22_

Universal Music Group has struck a licensing deal with TYGER, an AI platform that dynamically adapts songs to match gameplay in real time. The agreement makes UMG the first major music company to license its catalog to the platform, with select recordings and songs from both UMG's recorded music and publishing catalogs set to become available through TYGER's paid, on-demand subscription service.

The deal signals growing appetite among major rights holders to explore AI-driven music applications in gaming, where adaptive audio has long been a creative goal. By licensing rather than litigating, UMG is positioning itself to participate in the emerging market for AI-generated interactive soundtracks while retaining control over how its catalog is used.

## Sources
- [Music Business Worldwide](https://www.musicbusinessworldwide.com/umg-becomes-first-major-music-company-to-license-tyger-which-uses-ai-to-adapt-songs-to-gameplay-in-real-time/)
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