# Surreal Hotel Arts and AlmapBBDO blend generative AI with LED and robotic cameras for Eudora beauty campaign

_General · published 2026-07-07_

Production company Surreal Hotel Arts has launched a film campaign for Brazilian beauty brand Eudora's Siàge Nutri Diamond haircare line, created by agency AlmapBBDO and directed by Brendo. The spot stars model and actress Valentina Ferrer and combines a custom LED screen-and-mirror installation shaped around diamond geometry with robotic camera systems and AI-generated imagery to visualise the product's heat and moisture protection technology.

AI was deployed during pre-production to develop backgrounds and visual concepts, and to generate microscopic visualisations of how the product's diamond shielding technology interacts with individual hair strands. Director Brendo described the approach as using AI "as a genuine bridge between the microscopic world inside the product and the cinematic world we were building," with every technical element — robotic camera, LED geometry, and AI visuals — serving the goal of making the science feel cinematic and tangible.

## Sources
- [marketingreport.one](https://marketingreport.one/creation/surreal-hotel-arts-blends-ai-and-film-for-eudora.html)
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