# Snap Spins Off AI Video Team into New Independent Company, Dotmo

_General · published 2026-06-18_

Snap is spinning off its internal AI video team into a new independent company called Dotmo, which will focus on generative video development. The move follows a pattern of Snap divesting internal units, with current Snap staff departing the social media company to join the new venture.

Cost pressures appear to be a key driver behind the decision to separate the team rather than continue developing AI video capabilities in-house. Dotmo will operate independently, continuing its work on generative video as a standalone entity.

## Sources
- [TechCrunch – AI](https://techcrunch.com/2026/06/18/snap-spins-off-ai-video-team-into-new-company-dotmo-due-to-costs/)
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