# Saregama Uses AI to Generate Music Videos for Catalog Songs It Never Had Visuals For

_General · published 2026-08-05_

India's oldest music label, Saregama, is deploying AI to create music videos for legacy catalog tracks that were never accompanied by original visuals — a move disclosed by the company's Managing Director on its Q2 2026 earnings call. The strategy is aimed at making older recordings more appealing to Gen Z audiences by pairing them with fresh visual content.

The initiative represents a notable use case for generative AI in music catalog management: rather than licensing or commissioning traditional video production, Saregama is using AI-generated visuals to unlock commercial value from a deep archive of recordings. The approach could serve as a template for other legacy rights holders looking to monetize catalogs that predate the music video era.

## Sources
- [Music Business Worldwide](https://www.musicbusinessworldwide.com/saregama-indias-oldest-label-is-using-ai-to-make-music-videos-for-songs-whose-visuals-it-never-owned-and-refresh-its-catalog-for-gen-z/)
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