# Paramount Skydance CEO David Ellison Calls AI "Biggest Creative Unlock in Modern History"

_General · published 2026-11-10_

On a recent earnings call, Paramount Skydance CEO David Ellison made one of the most bullish public statements about AI from a major studio head, comparing the technology's potential impact on filmmaking to the CGI revolution that produced Jurassic Park and Terminator 2. Ellison told investors he believes AI "has the potential to be the biggest creative unlock in modern history," framing it as core infrastructure for future production rather than a peripheral experiment.

The comments come as Paramount Skydance — formed after the two companies completed their merger earlier this year — signals a more aggressive technology strategy around production efficiency and creative tooling. Ellison did not detail specific AI implementations, but the framing puts Paramount among the most openly ambitious studios on AI adoption. Hollywood's creative community remains divided: the 2023 WGA and SAG-AFTRA strikes produced contractual guardrails against AI-generated scripts and digital actor replicas, and the question of where efficiency gains end and creative displacement begins remains unresolved.

## Sources
- [techbuzz.ai](https://www.techbuzz.ai/articles/paramount-ceo-ai-will-eclipse-cgi-as-film-s-biggest-leap)
- [marsmag.substack.com](https://marsmag.substack.com/p/the-battle-for-hollywoods-soul-inside)
---
Canonical: https://genbuzz.news/posts/paramount-skydance-ceo-david-ellison-calls-ai-biggest-creative-unlock-in-modern-history