# Nigerian Filmgoers Welcome AI in Nollywood but Worry About Creative Control

_General · published 2026-10-06_

Generative AI is quietly embedding itself across Nollywood's production pipeline — from scriptwriting and VFX to editing and marketing. The 2025 production Makemation became one of the most visible examples, using AI at multiple stages of its workflow. But as adoption grows, the conversation in Nigeria is shifting from capability to consequence: what happens when a technology trained largely on existing global data starts shaping stories about Nigerian people and culture?

Interviews with four Nigerian filmgoers revealed cautious openness alongside a sharper concern. While respondents like Rotimi acknowledged AI's potential to speed up production and reduce costs, others like Hamidat drew a line at creative autonomy — arguing that AI "lacks human touch" and should not be left to make script-level decisions alone. Research cited from DLA Piper Africa echoes these anxieties, flagging risks around originality, transparency, and job displacement as the industry navigates its AI inflection point.

## Sources
- [techloy.com](https://www.techloy.com/ai-in-nollywood-how-much-should-it-change/)
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