# Neon Closing in on Distribution Deal for Luca Guadagnino's OpenAI-Backed Film 'Artificial'

_Acquisition · published 2026-06-30_

Neon is nearing a deal to distribute "Artificial," the OpenAI-backed feature film directed by Luca Guadagnino. The move comes after Amazon dropped the project, a development that followed Amazon's announcement of a $50 billion investment in OpenAI — raising questions about the streaming giant's willingness to distribute a film so closely tied to a major business partner.

The acquisition keeps "Artificial" in play as one of the higher-profile examples of a major AI company backing a narrative feature film, and signals Neon's appetite for provocative, conversation-generating titles.

## Sources
- [Hollywood Reporter](https://www.hollywoodreporter.com/movies/movie-news/luca-guadagninos-openai-movie-artificial-lands-at-neon-1236631428/)
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