# Hollywood Has Flipped on GenAI, Says Weta FX CEO: 'If You Don't Have an AI Strategy, Don't Bother'

_General · published 2026-11-06_

Weta FX CEO Daniel Seah says major Hollywood studios have reversed course on generative AI — moving from outright bans to actively requiring VFX vendors to demonstrate a credible AI strategy. Speaking to press in Taipei following a partnership signing with Taiwan Creative, Seah described the shift as a fundamental change in how studios evaluate their production partners.

The remarks signal a potentially industry-wide inflection point for visual effects houses, which faced significant pressure from unions and talent during earlier AI debates. With studios now reportedly making AI readiness a prerequisite for vendor consideration, VFX companies without a clear AI roadmap may find themselves locked out of major productions.

## Sources
- [Variety](https://variety.com/2026/film/markets-festivals/hollywood-flipped-genai-avatar-vfx-house-weta-fx-1236941070/)
- [filmstories.co.uk](https://filmstories.co.uk/news/weta-hollywood-studios-actively-pursuing-generative-ai/)
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