# Disney Imagineers Add Adobe Firefly Foundry to Their Worldbuilding Toolkit

_Tool · published 2026-06-25_

Disney Imagineers are integrating Adobe Firefly Foundry, Adobe's enterprise-grade AI generative-media platform, into their creative toolkit for worldbuilding and immersive experience design. The move signals growing adoption of commercially licensed generative AI tools within high-profile, brand-sensitive creative organizations.

For the Imagineering division — responsible for designing Disney's theme parks and immersive attractions — the addition of Firefly Foundry points to how generative AI is beginning to influence the early stages of large-scale experiential design, from concept development to environment ideation.

## Sources
- [business.adobe.com](https://business.adobe.com/blog/disney-imagineers-add-adobe-firefly-foundry-to-toolkit)
- [Variety](https://variety.com/2026/digital/news/disney-imagineering-parks-adobe-firefly-ai-models-1236782627/)
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