# Directors Guild of Canada Calls for AI Protections: "Efficiency Is Not Creativity"

_Legal · published 2026-06-16_

The Directors Guild of Canada issued a formal manifesto at the Banff World Media Festival, calling for robust protections for film and television creatives in the face of advancing AI adoption. The Guild drew a sharp line between operational efficiency and creative work, arguing that the two should not be conflated when industry players chart their digital futures.

The declaration comes as Canada's screen industry convenes at Banff to negotiate what the AI era means for production — and for the humans at its center. The Guild's stance signals that labour organisations are moving from general concern to formal, documented demands as AI tools become more prevalent on set and in post.

## Sources
- [Hollywood Reporter](https://www.hollywoodreporter.com/business/business-news/directors-guild-canada-ai-protections-1236623437/)
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