# BBC Staff Push Back on Director-General's Praise for AI-Generated Doctor Who Episode

_General · published 2026-10-12_

BBC Director-General Matt Brittin faced internal criticism after praising an AI-generated Doctor Who episode at the Royal Television Society London Convention, describing it as "pretty good." During a subsequent staff town hall, employees voiced pointed concerns — including one question with 86 upvotes — about the BBC's commitment to human creativity and UK production jobs, particularly given that Doctor Who is made in Cardiff.

Brittin acknowledged he "got in trouble" for the remarks and moved to clarify his position, stressing that human creativity would always be at the heart of the BBC's mission. He framed his comments as a call to understand AI's capabilities and risks — including threats to journalistic integrity — rather than an endorsement of AI-generated programming. "Humans are leading, and I believe in human creativity, enhanced by whatever tools," he said, adding that the BBC must stand for "human trust, using the best technology."

## Sources
- [deadline.com](https://deadline.com/2026/10/bbc-staff-concerns-matt-brittin-ai-doctor-who-1237149848/?shem=dsdf%2Csharefoc%2Cagadiscoversdl%2C%2Csh%2Fx%2Fdiscover%2Fm1%2F4)
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