# Adobe and NVIDIA Expand AI Partnership Across Photoshop, Premiere, Frame.io, and Substance 3D

_General · published 2026-10-15_

Adobe and NVIDIA are deepening their AI collaboration, integrating NVIDIA's GPU acceleration and AI technology across Adobe's core creative and media tools including Photoshop, Premiere, Substance 3D, Frame.io, and Brand Concierge. Building on an initial partnership announced in March, the expanded agreement brings NVIDIA RTX Spark superchip optimization to Adobe's agentic creative applications, delivering up to 2x faster AI processing for editing, color, and effects workflows.

Frame.io sees some of the most concrete gains: Adobe has rearchitected its cloud media pipeline using NVIDIA NVDEC for hardware-accelerated decoding and NVIDIA TensorRT with CUDA for preprocessing, yielding roughly 5x faster embedding generation, a 4x–5x improvement in P95 processing latency, and an ~80% reduction in search proxy size. For 3D artists, RTX Spark accelerates texturing in Substance 3D Painter, while Photoshop has been rearchitected around GPU-accelerated compositing. An optimized version of Brand Concierge using NVIDIA Nemotron open models is slated for enterprise customers later this year.

## Sources
- [TV Technology](https://www.tvtechnology.com/production/adobe-nvidia-expand-their-ai-partnership)
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